24.48
price down icon5.70%   -1.48
pre-market  Pre-market:  24.89   0.41   +1.67%
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Harley Davidson Inc stock is traded at $24.48, with a volume of 2.81M. It is down -5.70% in the last 24 hours and down -6.24% over the past month. Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring segments, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 37% of the heavyweight domestic market in 2024.
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Previous Close:
$25.96
Open:
$25.74
24h Volume:
2.81M
Relative Volume:
1.41
Market Cap:
$3.05B
Revenue:
$5.55B
Net Income/Loss:
$598.06M
P/E Ratio:
5.5135
EPS:
4.44
Net Cash Flow:
$769.85M
1W Performance:
-2.55%
1M Performance:
-6.24%
6M Performance:
-30.98%
1Y Performance:
-38.88%
1-Day Range:
Value
$24.19
$25.91
1-Week Range:
Value
$24.19
$27.98
52-Week Range:
Value
$23.82
$44.16

Harley Davidson Inc Stock (HOG) Company Profile

Name
Name
Harley Davidson Inc
Name
Phone
414-343-8553
Name
Address
3700 W JUNEAU AVE, MILWAUKEE, WI
Name
Employee
5,900
Name
Twitter
@harleydavidson
Name
Next Earnings Date
2024-10-24
Name
Latest SEC Filings
Name
HOG's Discussions on Twitter

Compare HOG with other stocks

Stocks Price Market Cap Revenue Net Income Cash Flow EPS
Recreational Vehicles icon
HOG
Harley Davidson Inc
24.48 3.05B 5.55B 598.06M 769.85M 4.44
Recreational Vehicles icon
THO
Thor Industries Inc
78.44 4.18B 9.69B 209.91M 389.92M 3.91
Recreational Vehicles icon
DOOO
Brp Inc
39.56 3.73B 6.51B 143.97M 380.44M 1.8792
Recreational Vehicles icon
BC
Brunswick Corp
56.53 3.72B 5.44B 273.50M 215.00M 4.02
Recreational Vehicles icon
PII
Polaris Inc
44.43 2.49B 7.71B 203.60M 255.40M 3.58

Harley Davidson Inc Stock (HOG) Upgrades & Downgrades

Date Action Analyst Rating Change
Jan-23-25 Reiterated Citigroup Neutral
Jan-21-25 Downgrade Morgan Stanley Overweight → Equal-Weight
Dec-31-24 Reiterated Robert W. Baird Neutral
Oct-02-24 Downgrade Robert W. Baird Outperform → Neutral
Apr-23-24 Resumed Morgan Stanley Overweight
Jul-21-23 Upgrade DA Davidson Neutral → Buy
Jul-13-23 Reiterated UBS Neutral
Apr-19-23 Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23 Upgrade Morgan Stanley Equal-Weight → Overweight
Mar-15-23 Upgrade Jefferies Underperform → Hold
Nov-15-22 Initiated Jefferies Underperform
Oct-24-22 Initiated Citigroup Neutral
Oct-14-22 Reiterated DA Davidson Neutral
Jul-20-22 Reiterated BofA Securities Buy
Jul-01-22 Initiated DA Davidson Neutral
Feb-01-22 Upgrade Morgan Stanley Underweight → Equal-Weight
Jul-27-21 Downgrade Edward Jones Hold → Sell
Apr-23-21 Downgrade Morgan Stanley Equal-Weight → Underweight
Apr-14-21 Initiated BofA Securities Buy
Apr-09-21 Upgrade Northcoast Neutral → Buy
Mar-31-21 Upgrade Robert W. Baird Neutral → Outperform
Jan-29-21 Downgrade Northcoast Buy → Neutral
Jan-19-21 Reiterated Citigroup Buy
Nov-30-20 Resumed William Blair Mkt Perform
Nov-02-20 Downgrade UBS Buy → Neutral
Oct-28-20 Downgrade Morgan Stanley Overweight → Equal-Weight
Jul-16-20 Upgrade Wedbush Neutral → Outperform
Jul-15-20 Upgrade UBS Neutral → Buy
Jul-14-20 Upgrade BMO Capital Markets Market Perform → Outperform
Jul-10-20 Upgrade RBC Capital Mkts Underperform → Sector Perform
Jul-09-20 Upgrade Northcoast Neutral → Buy
Jul-06-20 Initiated Citigroup Buy
Jun-25-20 Upgrade Wolfe Research Peer Perform → Outperform
Jun-09-20 Reiterated Wedbush Neutral
May-05-20 Upgrade Argus Hold → Buy
Apr-06-20 Downgrade Argus Buy → Hold
Mar-16-20 Downgrade RBC Capital Mkts Sector Perform → Underperform
Jan-29-20 Upgrade KeyBanc Capital Markets Underweight → Sector Weight
Nov-04-19 Downgrade KeyBanc Capital Markets Sector Weight → Underweight
Oct-09-19 Reiterated Wedbush Neutral
Apr-24-19 Downgrade Goldman Neutral → Sell
Apr-08-19 Downgrade Wells Fargo Outperform → Market Perform
Oct-19-18 Downgrade BMO Capital Markets Outperform → Market Perform
View All

Harley Davidson Inc Stock (HOG) Latest News

pulisher
05:21 AM

Rep. Tim Moore Buys Harley-Davidson, Inc. (NYSE:HOG) Shares - MarketBeat

05:21 AM
pulisher
05:21 AM

Harley-Davidson (NYSE:HOG) Stock Acquired Rep. Tim Moore - MarketBeat

05:21 AM
pulisher
02:16 AM

Harley-Davidson (NYSE:HOG) Stock Unloaded Rep. Tim Moore - MarketBeat

02:16 AM
pulisher
Mar 12, 2025

Harley’s Bagger Race series leads to CVO RR motorcycle - The Malaysian Reserve

Mar 12, 2025
pulisher
Mar 12, 2025

GRAB FARROW BUCKS at Farrow Harley Davidson with Qfm96 and Rewind! - qfm96.com

Mar 12, 2025
pulisher
Mar 12, 2025

Harley-Davidson, Inc. Declares Dividend - GuruFocus.com

Mar 12, 2025
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Mar 12, 2025

Harley-Davidson skids after it becomes a tariff war casualty again (HOG:NYSE) - Seeking Alpha

Mar 12, 2025
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Mar 12, 2025

Harley-Davidson faces 50% tariff for motorcycles exported to Europe - The Business Journals

Mar 12, 2025
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Mar 12, 2025

Harley-Davidson skids after it becomes a tariff war casualty again - MSN

Mar 12, 2025
pulisher
Mar 12, 2025

Harley-Davidson, and U.S. consumers, could face backlash from new Trump tariffs - USA TODAY

Mar 12, 2025
pulisher
Mar 12, 2025

Why Harley-Davidson Stock Faces a Downward Trend - TipRanks

Mar 12, 2025
pulisher
Mar 12, 2025

North Carolina Rep. Tim Moore Bought Up to $1.15M Worth of Harley-Davidson Stock - Benzinga

Mar 12, 2025
pulisher
Mar 12, 2025

Harley Davidson (NYSE:HOG) on Road Well Traveled as EU Hikes Tariffs on “Boats to Bourbon to Motorbikes” - TipRanks

Mar 12, 2025
pulisher
Mar 12, 2025

EU Tariffs Put Harley-Davidson Back on the Hot Seat - The Wall Street Journal

Mar 12, 2025
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Mar 12, 2025

Edgestream Partners L.P. Takes $1.17 Million Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 12, 2025
pulisher
Mar 11, 2025

Proficio Capital Partners LLC Acquires Shares of 44,502 Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 11, 2025
pulisher
Mar 11, 2025

Inceptionr LLC Trims Position in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 11, 2025
pulisher
Mar 11, 2025

Mad Raider: An argent Harley Sportster chopper by Rough Crafts - Bike EXIF

Mar 11, 2025
pulisher
Mar 11, 2025

Harley-Davidson (NYSE:HOG) Stock Price Up 4.9%Still a Buy? - MarketBeat

Mar 11, 2025
pulisher
Mar 11, 2025

Why Harley-Davidson, Inc. (HOG) Went Up on Monday - Yahoo Finance

Mar 11, 2025
pulisher
Mar 11, 2025

Bank of New York Mellon Corp Has $44.30 Million Stock Holdings in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 11, 2025
pulisher
Mar 11, 2025

Rep. Jefferson Shreve Sells Off Shares of Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 11, 2025
pulisher
Mar 11, 2025

Oppenheimer & Co. Inc. Purchases Shares of 22,914 Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 11, 2025
pulisher
Mar 10, 2025

Harley-Davidson Leadership to Reveal Future Plans at Major Citi Investor Conference - StockTitan

Mar 10, 2025
pulisher
Mar 10, 2025

Harley-Davidson Leadership to Reveal Future Plans at Major Retail Conference - StockTitan

Mar 10, 2025
pulisher
Mar 10, 2025

Harley-Davidson rolls out its most expensive motorcycle ever - The Business Journals

Mar 10, 2025
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Mar 10, 2025

Harley-Davidson's valuation returns to historic lows -March 10, 2025 at 06:25 am EDT - Marketscreener.com

Mar 10, 2025
pulisher
Mar 09, 2025

Speed Read: The race-bred Harley-Davidson CVO Road Glide RR and more - Bike EXIF

Mar 09, 2025
pulisher
Mar 09, 2025

Harley-Davidson, Inc. (NYSE:HOG) Shares Sold by Mutual of America Capital Management LLC - Defense World

Mar 09, 2025
pulisher
Mar 08, 2025

Harley-Davidson, Inc. (NYSE:HOG) Short Interest Up 32.6% in February - MarketBeat

Mar 08, 2025
pulisher
Mar 08, 2025

Why The H-D CVO Road Glide RR Is The Only Bagger That Can Justify Its $110,000 MSRP - TopSpeed

Mar 08, 2025
pulisher
Mar 08, 2025

Proficio Capital Partners LLC Takes Position in Harley-Davidson, Inc. (NYSE:HOG) - Defense World

Mar 08, 2025
pulisher
Mar 07, 2025

Harley-Davidson Triumphant in Daytona SuperHooligans Race 1 - Hot Bike Magazine

Mar 07, 2025
pulisher
Mar 07, 2025

Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report? - Yahoo Finance

Mar 07, 2025
pulisher
Mar 07, 2025

Bank of New York Mellon Corp Buys 157,939 Shares of Harley-Davidson, Inc. (NYSE:HOG) - Defense World

Mar 07, 2025
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Mar 07, 2025

Truist Financial Corp Sells 1,198 Shares of Harley-Davidson, Inc. (NYSE:HOG) - Defense World

Mar 07, 2025
pulisher
Mar 07, 2025

Harley-Davidson (NYSE:HOG) Sets New 52-Week LowHere's What Happened - MarketBeat

Mar 07, 2025
pulisher
Mar 07, 2025

Harley-Davidson 2024. Global Registrations Rebound (+1.8%) driven by India and Europe - Motorcycles Data

Mar 07, 2025
pulisher
Mar 06, 2025

Fired Harley-Davidson Dealership Manager Settles Sex Bias Suit - Bloomberg Law

Mar 06, 2025
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Mar 06, 2025

Beloved Harley-Davidson dealership announces ‘end of an era’ as it’s set to close doors for good in just weeks - NewsBreak

Mar 06, 2025
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Mar 06, 2025

Beloved Harley-Davidson dealership announces 'end of an era' closure - The US Sun

Mar 06, 2025
pulisher
Mar 06, 2025

This $110K Race Replica Is Harley's Most Powerful Production Bike Ever - HotCars

Mar 06, 2025
pulisher
Mar 06, 2025

April 25th Options Now Available For Harley-Davidson (HOG) - Nasdaq

Mar 06, 2025
pulisher
Mar 05, 2025

Principal Financial Group Inc. Cuts Stake in Harley-Davidson, Inc. (NYSE:HOG) - MarketBeat

Mar 05, 2025
pulisher
Mar 05, 2025

Harley-Davidson: Weakness Increasingly Reflected In Valuation (Upgrade) (NYSE:HOG) - Seeking Alpha

Mar 05, 2025
pulisher
Mar 05, 2025

Harley-Davidson reveals 'most powerful production bike ever'but fans call it 'swing and a miss' over crucial feature - The US Sun

Mar 05, 2025
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Mar 05, 2025

Harley-Davidson unveils ₹91 lakh CVO Road Glide RR, its most powerful street bike ever - CNBCTV18

Mar 05, 2025
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Mar 04, 2025

Harley-Davidson Introduces $110,000 "Race Spec" Bagger Streetbike - RoadracingWorld.com

Mar 04, 2025
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Mar 04, 2025

Harley-Davidson Is Selling Its Most Powerful Bike Yet, a $110,000 Motorcycle - Bloomberg

Mar 04, 2025
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Mar 04, 2025

Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook (NYSE:HOG) - Seeking Alpha

Mar 04, 2025
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Mar 04, 2025

Former Harley-Davidson exec named CEO of Milwaukee snowplow manufacturer - The Business Journals

Mar 04, 2025

Harley Davidson Inc Stock (HOG) Financials Data

Revenue

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Net Income

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Cash Flow

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EPS

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recreational_vehicles PII
$44.43
price up icon 0.00%
recreational_vehicles BC
$56.53
price down icon 1.58%
$39.56
price up icon 1.38%
$91.18
price down icon 0.32%
recreational_vehicles THO
$78.44
price down icon 0.42%
Cap:     |  Volume (24h):